Your business website is essentially your store, business cards and most important piece of marketing, all in one. How does it affect your visitors and customers is then essential to its success. Provide a memorable experience and customers are sure to return again and again. Let’s look at five keys to creating a website that sells.
Key # 1 Make your website interactive.
As the Internet continues to grow and evolve is increasingly important to create a community around your business. To achieve this means hiring your visitors and customers. This can be accomplished in several ways. You can:
* Provide a forum
* To publish surveys or polls
* Allow visitors and customers to review or range of subjects. For example, a “What is this item worth?” Question and a scale of 1 to 5 stars or a range of 1-10.
* Providing a blog and inspire the observations and comments
* House of the contests and sweepstakes
* Publish audio and video content and content writing. This gives users another way to get access to you and your personality.
Key # 2 Make sure your site provides valuable information.
People go online for a number of reasons. Go online to research a possible purchase, to find solutions to a problem you’re having and entertainment. If your site offers three products, information, entertainment and then you’re in good shape. The good news is that its contents can provide both information and entertainment, and when written well, it can also inspire purchases. Here are some ideas to provide a value for its customers and prospects:
* How to articles, videos and audio
* Advice articles, videos and audio
* Case Studies
* Books and reports
* Interviews with experts
* Product Reviews
Key # 3 Make sure your website is easy to navigate.
It takes a visitor about 20 seconds to make a decision about whether to stay on your site or click away. If the site is well presented, with products and services, information, pricing, FAQs, and the content easy to find then people are more likely to pass the time - the longer they stay in place, most likely to make a purchase or to return again.
To make your site easier to navigate into account:
* Keep your site simple.
* Keep your pages consistent with the same options and appearance.
* If you have a large amount of content, excellent! Use drop-down menus and organize content by topic for easy access.
* Providing a search function where users can find products, services or content topics quickly and easily.
* Provide a means for users to easily return to previous pages. A key reversal is an option however, if each page has the same options and menus, including the ability to quickly return to the home page, a user can always find what they need.
* Proof of the appearance of your website in different browsers to ensure that every visitor has a good experience.
Key # 4 Make your website easy on the eyes.
Visit a web page and the text was so small or the colours are so incompatible that one could not read a word? Readability is key to selling a website. Make sure:
* Your colours are pleasing to the eye,
* Your graphics are not distracting
* And keep the format as underlining, bold and italics to a minimum.
* The separation between sentences and paragraphs is adequate
* Font size is large enough for people to read and the font is readable
Key # 5 Give them a soft sell.
People expect to be sold and are looking for - they are cautious. Instead of beating the visitors a tough sell website, provide information, solve problems and show them the benefits of your products or services. They will be much more receptive and appreciative.
Creating a website that sells requires a structured approach and a desire to create the best possible experience for its visitors. Once you have created your website, consider the evidence and seeking collaborators, friends and relatives for their opinion.
By : cherieang
Posted in: Internet
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